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As an urban radio advertising professional, it’s important that you are on the cutting edge of your target market research. It’s not enough to merely prospect for advertising agencies, a good radio advertising salesman must know what to do once we make that connection with an advertising agency.

When prospecting an advertising agency contact, it’s important to make a good first impression. The Urban Radio Sales blog will provide you with some tips when you are searching for solid radio advertising leads and ideas to build a relationship with an advertising agency.


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Radio’s ROI advantage


Radio’s ROI Advantage

The Radio Ad Effectiveness Lab is pleased to release its third major new study in twelve months, Radio’s ROI Advantage. This project is our largest yet, and it addresses the core issue of advertising—Return on Investment.

In a nutshell, this four-advertiser six-month test in “the real world” found that Radio delivered 49% better ROI than television.

The full report from that study can be downloaded by clicking here.

~ RAEL Research Report: Radio’s ROI Advantage
(published June 2005)

~ Executive Summary: Radio’s ROI Advantage
(four-page summary of the results)

The full paper is a 2 MB Acrobat file which may take a few moments to view or download on a slower connection. When viewing the report online, remember to use the Acrobat icons for saving or printing a copy (not the usual browser icons).