Struggling Marketer Reaching Out to Roster Shops, Outside Agencies
By Matthew Creamer and Beth Snyder Bulik
Published: August 17, 2006
NEW YORK (AdAge.com) — Eastman Kodak Co. is planning to consolidate its $100 million-plus global media-buying and -planning business, now scattered at various agencies including WPP Group’s MindShare and Aegis Group’s Carat.
Troubled photographic giant Kodak is reorganizing and […]
Media Audit: Many Radio Formats Deliver Foreign Car Buyers
According to a study by The Media Audit, while planned domestic vehicle buyers are more heavily exposed to radio than any other media, many radio formats are particularly strong in delivering planned purchasers of foreign car.
“Radio has a great story for foreign automobile dealers.” stated Bob Jordan, […]
Posted by Dave
Rap News Network
5/3/2006 9:31:11 AM
Artists related include E-40, Keak Da Sneak, Balance, The Team, Too Short, Richie Rich and Goapele. Other related topics include Rap, Hip Hop, Products and Bay Area.
The Team has launched a national campaign for their Premier Hyphy Juice Energy Drink. “Hyphy” is a Bay Area slang term popularized by […]
Martin|Williams gets creative nod for Revlon’s hair biz
Martin|Williams Advertising, Minneapolis, has been hired by Revlon (as the creative agency for the company’s hair business. “We were able to create the relationship with Revlon on the merits of some big ideas and unique, original creative work,” said Tom Moudry, CEO and chief creative officer, Martin|Williams. “The […]
H&R Block
In Review
Five agencies are competing for H&R Block’s estimated $100 million account: Deutsch, Arnold Worldwide, DDB Worldwide, Mullen, and Campbell Mithun.
Masterfoods USA
In Review
Masterfoods USA has placed its advertising account, valued between $40 and $90 million, in review. Nitro Advertising, TBWA/Chiat/Day and incumbent BBDO Worldwide are competing for the account. […]