According to a new report by FitchRatings, the company forecasts that the contraction in output among the major advanced economies will represent the steepest decline since the Second World War, with GDP in the U.S. to decline approximately 1.2%, while inflation is forecast to be 2.7%. Regarding the advertising environment, the Fitch media team is […]
MillerCoors announced Friday that its media buying and planning agency of record will be a trio of ad shops that includes Chicago-based Draftfcb.
But Chicago-based Starcom, which had been Miller Brewing’s agency of record, is not part of the new ad venture.
Draftfcb will join up with Initiative, a sister company under the Interpublic group of ad […]
IRVINE, Calif. and NEW YORK, Nov 20, 2008 /PRNewswire via COMTEX/ — Kia Motors America (KMA), David&Goliath, Kia’s agency of record, and Usablenet, a mobile Web partner for leading brands, today announced the launch of Kia Soul Mobile, to increase mobile interaction around the new Kia Soul. The Kia Soul Mobile microsite, designed by David&Goliath […]
Cox Radio Hawaii, which owns and operates six radio stations in the state, has cut a handful of jobs and consolidated its sales and advertising departments.
Vice President and General Manager Mike Kelly told PBN that four employees were laid off this week, which included three entry-level positions and one manager, in an effort to streamline […]